Anurag Kashyap At NFDC Film Bazaar: Don't Just Make Your Film - Get It Seen!

By Aditya Savnal. Posted on November 23, 2015

Anushka Sharma's character Rosie in Bombay Velvet was loosely based on the famous Goan singer Lorna Cordeiro. Few months before the release of Kashyap's much critiqued biopic, filmmaker Bardroy Barretto made a Konkani film titled Nachom-ia Kumpasar (Let’s Dance to the Rhythm) - a biopic on the life of Cordeiro. The film which stars Paulomi Ghosh  as the famed singer makes an effort to highlight the contribution of Goans to the emergence of the music scene of the Mumbai in the 70's. The film also depicts her relationship with a famous songwriter Chris Perry (played by Vijay Maurya).

Barretto who started his career by making ad films, says the film evolved from his memories of staying in Goa and growing up listening to the songs of Cordeiro. And this film was Barretto's way of showing his gratitude to the state of Goa and his formative years. He has been working on the film since 2004 and much of the funding for it came from his friends and well wishers.

He opted for a unconventional release for the film by screening it mostly in cites like Margao and Panaji and other select spaces outside Goa. Baretto states that the intention behind not opting for the conventional release was that he didn't want his labour of love to get irrelevant in just a few days in case of  a negative feedback. And this gamble seems to have paid off. Its been close to a year since the film started playing in Goa and it slowly but surely is turning out to be a profitable venture and he now intends to release it in other cities since the film has gained a positive buzz. At the ongoing Film Bazaar , Barretto shared the dias with Kashyap for a discussion on exploring new grounds for promoting and monetisation of independent films and new age Indian cinema. Incidentally Barretto had edited the promos of PaanchAmit Masurkar who directed the sleeper Indie hit Sulemaani Keeda also joined them for the discussion. Interestingly all the three filmmakers had to face a long struggle before making the films they believed in. Masurkar admitted that Sulemaani Keeda was largely inspired by his own experiences of trying to pitch his scripts to producers and a long unending wait to crack a big project. And like Barretto, his gamble of opting for an online release through TVF and a low key theatrical release paid off. During the discussion, the trio of Kashyap, Barretto and Masurkar gave several valid reasons as to why indie filmmakers need to explore newer ways of release and distribution. They also talked about how filmmakers can ensure that their film gets made and is watched by all.  As always, being committed to the cause of young and independent filmmakers, we have summarised below 4 such valuable tips every filmmaker must take note of. Stated below are the same.

Lesser Costs Means More Creative Control

Anurag Kashyap stated that making a film in lesser costs help to you exercise more creative control on the film. Since there are no big monies riding on the film, the pressure of catering to the whims and fancies of the investors and the diktats of the markets is less. It also gives you a greater freedom of telling your story the way you want to.

Make Your Film And Ensure It Is Watched By All

Kashyap stated that a lot of filmmakers crib that their film is not watched by many people. Kashyap blames the filmmakers for the same, since in his opinion they believe that the battle is over once the film gets made. He however says that filmmakers need to understand that they need to be as aggressive about getting it released as they were about getting it made. In his opinion, this aggressive approach is the only filmmakers can not get their films made but also ensure it is watched by all.


A Direct To Video Release Is Not A Stigma Anymore

A major chunk of Sulemaani Keeda's success can be attributed to a smart online release of the film done through TVF. The low viewing fee of 1o0 rupees ensured that the film is watched by the internet crowd and helped the film to gain a phenomenal word of mouth and ensured its success. However there is a stigma attached to a direct to video release, since many Indian filmmakers have the desire to get their films released in the theaters and as a result often overlook the potential of an online or direct to video release. The panel and especially Anurag Kashyap was of the opinion that filmmakers need to get over this stigma and look at ways in which they can maximize its potential, especially in the light of the success of a Sulemaani Keeda.  In Kashyap's opinion, this stigma also seems ironic and funny given that many of the young filmmakers today do not bat an eyelid before downloading a movie through the torrents

Do Not Take Easy Money

In Kashyap's opinion, filmmakers need to understand that accepting funding that comes easy is not a wise thing to do. Often easy funding, comes with its own set of unforeseen dangers that may result in the film being damaged in several ways. This may include the creative control changing hands and not being in the hands of the filmmaker.   Barretto admitted that the choice of not opting for easy money is what helped him to make Nachoaea Kumpasar  a viable proposition and ensured that the creative control stayed with him.


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