By Srikanth Kanchinadham. Posted on September 13, 2015
Day 3 at Celebrate Cinema started with a Google presentation on how the digital medium as a whole emerged and evolved as one of the largest domains to display content. YouTube as the one stop video platform, has paved the way for young filmmakers to upload their works to reach wider audiences. It is a no-brainer to understand the reach and exposure YouTube can give to your shorts, features, by reaching out to audiences from around the world.
This was followed by a panel discussion involving some popular YouTube creators - Anand Doshi (Shudh Desi Endings), Satya Raghavan (YouTube), Sonal Sagaraya, Tanmay Bhatt (AIB) and Vijay Nair that focused on the digital content space, its evolution & the tricks that digital content creators can use to launch themselves online. Lots of funny moments interspersed with words of wisdom from folks who've done it all. Here are three things, you need to keep in mind while uploading your work on YouTube. These insights apply to every content creator, short film makers included.
1. Keywords Are Precious
Using the right keywords and meta tags can boost your content significantly. YouTube has an algorithm in place which is responsible for suggesting the related videos to appear on your sidebar. Suggested videos contribute significantly to driving traffic to your videos. AIB's co-founder Tanmay Bhat revealed that 33% of AIB's viewers come from clicking on suggested videos. Shows the value of tagging your film properly.
2. Be Shameless
Yes, you read that right! If you think your movie is rich in quality and content, start promoting it. Promotion does not necessarily mean putting in money for marketing your video, but to send it to various blogs and online platforms. Many blogs are looking out for content themselves and yours could be the one to be featured in their post. From one digital medium to the other, this promotion can work wonders for your film. A prime example for such promotion is Sujoy Ghosh's Ahalya. The short film was well received by audiences and online blogs like ours can help you reach your film to a wider audience.
3. Respect Your Audience
Keep Calm because Consumer is the King. Keep this in mind while promoting your film. Comments from viewers give you the most genuine feedback about your work. When you respond to comments from your viewers, you can bond and build a relation with them, who will eventually encourage you.