By Jamuura Staff. Posted on May 21, 2014
Gitanjali Rao, the acclaimed animation filmmaker whose short film 'True Love Story' is screening at this year's Critic's Week at Cannes, speaks on the evolving animation scene in India;
"I think we are living in one of the most interesting and most difficult times. Animation still lacks an identity in India, unlike live action films which are distinct, be it Bollywood or regional cinema. But then, animation is relatively very young in the country. One of the obvious things to do is to ape the West but that is not the answer. We have to start from nothing to establish our identity. There are people doing their own individual kind of animation and that is the need of the hour. There are lots of people trying to make films but sometimes those films never get completed due to financial constraints. Potential producers still don't want to put their money in animation, whether its for children or for adults. My films are not for children at all so it becomes really niche. I have given up looking for funding. But we hope that our movement will slowly reach somewhere. The money is there in the country."
Read the full interview at The Hollywood Reporter.