NFDC Film Bazaar: What Filmmakers Need To Know About Successfully Crowdfunding A Film!

By Aditya Savnal. Posted on November 24, 2015

There have been films earlier too that were crowdfunded such as Shyam Benegal's Manthan and John Abraham's The Odessa Collective. But it is only of late, that crowdfunding has made filmmakers aware of its potential as an alternative fundraising option, thanks to the successful crowdfunding campaigns executed by films such as Lucia and I Am.

A panel at the ongoing NFDC Film Bazaar engaged in an interesting discussion on how filmmakers can leverage the crowdfunding platform to finance their films and what they can learn from it. The panel was moderated by Namrata Joshi - National Cinema Editor from The Hindu and saw filmmakers Bhaskar Hazarika, Ravi Shankar and producer Ruchi Bhimani participate in the discussion.

Bhaskar Hazarika recently executed a successful crowdfunding for his Assamese film Kothanodi (Fables Of The River). While Ravi Shankar initiated a similar campaign for his animated Sanskrit film Punyakoti and Ruchi Bhimani for the docu A Proposition For A Revolution directed by Vinay Shukla and Khushboo Ranka.

A school project assigned to Ravi Shankar's daughter resulted in him deciding to make the film.  Since he was not able to get conventional funding for the film, he went the crowdfunding route upon the suggestion of Mohandas Pai of Infosys. Incidentally Shankar is an employee of Infosys. Once he started pitching the idea, Shankar received as many as 200 drawings from animators and after an extensive crowdfunding campaign initiated through Wishberry, they were able to reach their target of 41 lakhs. For Kothanodi, Hazarika intitiated a similar campaign through Wishberry for 20 lakhs and they overshot their target by collecting 21,75,000/-

While Bhimani who executed the campaign through Ketto was looking for 12 lakhs to fund the project, they ended up generating as much as 21 lakhs for the film.

During the session, the trio of Shankar, Hazarika and Bhimani spoke about their campaigns and the lessons they learnt from it. If you intend to go the crowdfunding way for your film, then the below mentioned tips is what you need to keep in mind. We managed to get snapshots from Ravi Shankar and Bhaskar Hazarika's presentation, do have a look at the images in the tweets below.


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