By Jahnavi Patwardhan. Posted on July 02, 2015
Social media has today evolved to the point where almost everyone you know is on one or the other social media platform. Unless you are Christopher Nolan, you can't really not afford to be on social media these days. Especially if you are an indie filmmaker.
Social media is again a blessing in disguise for everyone indie. When a young and upcoming director decides to make a movie, the struggle starts from the very beginning, with funding and continues till the end with distribution and marketing.
But if there's one part of the equation that has made life easier for indie filmmakers, it is the emergence of social media. It is a great leveler and has provided indie filmmakers with an opportunity to take charge of their films.
The first thing about social media marketing is that it’s the cheapest form of marketing. You don’t always have to shell put money and even if you do, it isn’t an enormous amount anyway. Here are some guidelines to go about marketing your film on social media.
Apart from Facebook, Twitter and Instagram, there are other platforms that you can experiment with. Tumblr, Vine, Pinterest are a few others that can prove to be very useful as well.
To begin with, here are the things you need to list down when you start marketing your movie.
So you’ve got the basic marketing materials created: a poster, a logline about your film, a trailer and a Facebook page or Twitter account. Where’s your audience? In order for a social media strategy to be effective you’ve got to develop your audience, and quickly. One way to find people that may be interested in your project is to look online for niche communities that have to do with your film’s genre or subject matter.
The secret to keeping your audience excited is to consistently post news and updates on your production progress. ‘Consistent’ doesn’t mean you need to bombard your audience with multiple posts daily, but set a goal to provide updates once or twice a week. When your production schedule becomes absolutely grueling there are a lot of good online tools that can help you pre-schedule your posts, like HootSuite and Buffer
Your blog is an essential tool. You can use it to archive and store important production data and keep track of how you are feeling about your project as it lurches from meeting to meeting, and mishap to mishap. Throughout of course, you will be able to write over and over again how you managed to solve insurmountable problems that would've swamped those of lesser ability.
List-building is the name of the game when it comes to marketing your movies. Competitions and sweepstakes are terrific ways to build your lists and create awareness of your project, but make sure you understand the difference between the two.
Production photos are also a great way to generate buzz around your project. Statistics show that posts with photos generate higher engagement. Make sure you leverage those production stills. Ensure that someone on set is responsible for behind-the-scenes shots.
These simple steps should help you get started. Of course, working social media to your advantage also involves some hard work and requires you to b persistent, but atleast it's something you can do on your own.