By Srikanth Kanchinadham. Posted on April 27, 2016
After facing tough times in 2014 with a major sponsor backing out and with the event being on the verge of cancellation, the Mumbai Academy of Moving Image (MAMI) Film Festival was back with a bang and a new title sponsor Reliance JIO in 2015. The turnaround was led by noted film critic Anupama Chopra and saw a new board of trustees that included Kiran Rao, Vikramaditya Motwane, Siddharth Roy Kapur, Manish Mundra, Farhan Akhtar and Karan Johar.
MAMI is now raring to go ahead with newer and exciting initiatives. It recently announced one such exciting initiative - the MAMI Film Club.
Come May, MAMI will launch its first ever Film Club that will conduct year-round events with the intention to bring together film lovers from different walks of life.
Through these activities, the club aims to inspire and fuel creativity among film lovers and the emerging filmmaking fraternity. There will also be activities designed to engage children and adults, with the intention of nurturing future audiences and champion cinema from India and around the world.
These events will include masterclasses, film appreciation workshops, knowledge bootcamps, digital knowledge series and special film programmes for children and young adults in Mumbai.
From (L-R) - Karan Johar, Anupama Chopra, Nita Ambani & Kiran Rao at the launch of JIO MAMI Mumbai Film Festival 2015
On the occasion, Kiran Rao, the chairperson of MAMI said, “We are very excited to announce the MAMI Film Club, a brand new initiative that will give cinema lovers in Mumbai many more occasions to meet and share ideas through the year. We plan to have carefully curated workshops, masterclasses and interactions with leading filmmakers, technicians and actors and film screenings as part of the activities of the Club. We hope that the Club will help continue a rich conversation around cinema all year round.”
Smriti Kiran, creative director, MAMI said “A culture of sharing needs to be encouraged. Everyone can benefit from the experience of their colleagues. How can we expect any progress if we do not stand together and strengthen each other? With this club one of our big hopes is to bring the industry together.”
The MAMI Film Club surely seems like an exciting development and one that will hopefully pave the way for further such interesting ventures in the future.